The studio officially announced Saints Row IV two months later, which was published by Koch Media brand Deep Silver. It became Koch's first internal video game studio. Volition was sold to Koch Media in early 2013 when its parent company, THQ, filed for bankruptcy.
The company's strategy was partly to avoid sales issues by releasing the game in August 2013, prior to the circulation of rumors about next generation video game consoles. The company announced this change in direction in June 2012, cancelling Saints Row: Part Four and expanding Enter the Dominatrix into a full sequel, Saints Row IV. With THQ suffering financially, its president Jason Rubin encouraged company subsidiary and Saints Row series developer Volition to grow elements from the expansion into a full game. The expansion pack's basic concept included a superpowered player-character trapped by alien commander Zinyak in a simulation of Steelport. Meanwhile, a standalone expansion to The Third called Enter the Dominatrix was first announced as a 2012 April Fool's joke, but still went into development.
The game would take place after the events of The Third in a new city and feature gameplay similar to The Third. After the release of Saints Row: The Third, preliminary work on a game called Saints Row: Part Four began.
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